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Nary an arrow from Cupid’s quiver has stung as much as the volleys launched by dating sites against each other.While one side is armed with complex personality tests, its opponents call them “gimmicks” and “pseudo-scientific love formulas.” “No algorithm can pinpoint exactly what makes two people spark,” another proclaims.This is when he discovered those 29 dimensions of compatibility that inform the site’s matching.e Harmony works by identifying your “core traits,” which probably won’t change, and your “vital attributes,” which are more pliable.I’d love to see him and the kids happy and settled with a good woman in their lives, so I suggested letting me screen women’s profiles online, and then babysitting while he meets the best of the best in person. Is screening possible mates something only he can do? And although they were roundly decried as crazy, as of their 10compared to cultural Do It Yourself norms.

When we say “creative professionals,” we’re talking ad writers, journalists and PR people.

Yet dating sites are implicitly answering this question by the ways they match people and by the information on profile pages.

This article explores the philosophies of love at work beneath all the heart imagery, flattering photo angles, and never-ending quizzes.

Hoodoo Werks is a boutique online dating profile service.

Like the dealership that specializes in high-performance cars, we don’t deal with the semi-pro league.

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