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Of course, once you've found your match you can cancel your subscription simply by clicking on the link on the Status page.

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Happn, which launched in Paris in early 2014, claims to have 6.5m members worldwide – 700,000 of which are in the UK.

The app connects people who have crossed paths in real life, allowing users to "seize everyday coincidences" and "avoid missed connections", according to the company.

Particularly in recent years, the rise of smartphones has made meeting people online easier and faster than ever before.

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Expressing an interest in particular hobbies appeals to prospective dates, too.

"Men prefer physical fitness in women gained via yoga, aerobics and gym, not via rugby and bodybuilding," explains Prof Khan, "while women prefer bravery, courage and a willingness to take risks rather than kindness and altruism in their partners." Another recent study showed that words such as "skiing", "yoga" and "the ocean" help men get dates; "sweet", "running" and "dance" help women get dates online. Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".

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